Yoshi Simms, President and CEO started TPF back in March of 2002, actually when she was searching for a pr firm for another company she owned. Finally, realizing that no one understood all the factors in getting this company media coverage like she did, she decided to do her own publicity and The Publicity Formula was born.
What better way to describe Yoshi and The Publicity Formula than through the words of Andy Greider (aka the business owner’s Clark Howard).
So, without further ado, please allow me to introduce Yoshi Simms (sharing a name with a popular video game character never hurts her SEO, but isn't "who she is" - far more than a pawn in a game, Yoshi is a mover and shaker.) Yoshi is one of the blessings I have had bestowed upon me in the past 12 months or so. In that time, she is already working with numerous clients I have referred her, and I get calls from them all the time. Not the 3 am "what were you thinking" type....but the ones where the people who trusted me call to say "thank you so much for turning us on to Yoshi - she is a powerhouse, and does so much for us." Frankly, those calls, even when someone does you proud, are few and far between on most referrals I give. To me, that means Yoshi is just that darn good. Her connections runs deep into the entrepreneurial pool, and she is uniquely positioned to assist on projects with needs on your end, or as a spillover valve. On top of all these other attributes, Yoshi is honest, intelligent, creative, witty and able to approach projects with an angle or light most people miss and the enthusiasm and inquisitiveness of a young child. Yes, I am impressed with her and the team at The Publicity Formula...lol!
Yoshi says:
"We love the challenge of working tirelessly to craft the perfect plan for our clients. Every company has a formula that makes it work and this is where our team really takes center stage. Knowing the formula that makes your company tick and conveying that to the media and the public is our greatest strength."